IMDB finally gets with the program

Almost a decade after Amazon bought the darn thing, the Internet Movie Database or IMDB is finally getting the ability to stream movie trailers, TV shows and other content, so that when you go and check the site for reviews of a film or goofs (my favourite feature) or a plot synopsis, you can watch some of it right in the page. As Rafat Ali notes at PaidContent, this is so obvious an offering that it kind of makes you shake your head that it has taken so long — but that’s the movie industry for you. Apparently Amazon has signed deals with CBS and News Corp. (for content from Hulu) as well as Sony, and is hoping to get more. I wish them luck.

IMDB was probably one of the first websites I became addicted to — I loved going there before I picked a movie to watch to read reviews, and I loved going there after to read the goofs and other trivia — and it’s also one of the first that I can remember showing other people to try and get them to understand the power of the Web. Unfortunately for me, and anyone else who lives outside of the United States, most of the content that will be available through this new offering is restricted to U.S. residents, and so without some kind of anonymous proxy tool, you will get the dreaded “this video is not available in your country” warning.

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