Microsoft gets the ad thing right

Okay, so maybe the Jerry Seinfeld and Bill Gates ads were designed to soften up the market by letting people get out all their pent-up anti-Microsoft emotions, so that the newer ads would seem better by comparison (sort of a scapegoat strategy). Or maybe they were just a total screwup and someone thought better of them. Whatever the case may be, the new one I just watched is light-years better (and I was one of the few who actually liked the Seinfeld ones, along with Mike Masnick at Techdirt). It’s understated, it’s human, it’s international in flavour and it has some touching moments as well. All in all, pretty well done, I think.

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