Wassup: The story of a sequel

Anyone who follows me on Twitter heard about this already, but there’s an interesting story behind the “sequel” video to that famous Wassup commercial that Budweiser came out with eight years ago. Much like BusinessWeek marketing writer Burt Helm, I wondered how the video had come together, and how it came to be a partisan election message for Obama rather than a Budweiser commercial. Unlike me, however, Burt Helm looked into it and discovered that director Charles Stone III (who also directed the movie Drumline) retained the rights to the concept, which he licensed to Budweiser for the original commercial. He made the sequel with some friends and colleagues from the movie business and $6500 of his own money, and in just 4 days it has been seen by 2.4 million people.

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