Chinese livestreamer sells $2 billion in products in a single day

SHANGHAI, CHINA - AUGUST 06: Beauty livestreamer Austin Li Jiaqi attends Louis Vuitton S/S21 Men's Collection event at Shanghai Tank Art Park on August 6, 2020 in Shanghai, China. (Photo by Lintao Zhang/Getty Images)

who earned his nickname by trying on various makeup products on his show, pre-sold 12 billion yuan in products ranging from Shiseido Co. lotions to Apple AirPods, according to preliminary data compiled by e-commerce data specialist Taosj.com.

Li’s sales are a record for any show livestreamed on Alibaba’s Taobao online marketplace, according to Taosj.com data. He has also survived a recent regulatory crackdown on androgynous pop idols and others who don’t conform to the country’s gender norms or express a more feminine style.

Source: China’s ‘Lipstick Brother’ Livestream Has Record $2 Billion Day – BNN Bloomberg

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